Close

BUSY, BUSY IN 2015

Posted on by Matt Berger

New work coming very soon; possibly a new site design too. Some of this year's projects include:

  • A new microsite for Mizuno golf
  • A microsite for Porsche's NA headquarters in Atlanta
  • A Traveling Dubai Tourism Experience
  • Reebok brand activations
  • a 52-week Facebook campaign for Shell
  • The Macallan — all sorts of work
  • Famous Grouse seasonal bar kits

MERCEDES-BENZ MUSEUM COMPLETE!

Posted on by Matt Berger

A year-long project has finally come to an end. It was an amazing experience, working with a talented team that included designers, architects, fabricators, writers, strategists and producers. The work involved new exhibits, copy and digital experience.

Stay tuned. Photos coming soon!

LOTS OF WORDS COMING SOON

Posted on by Matt Berger

I've been fortunate to have some great opportunities this year — writing stories for Mercedes-Benz and contributing articles featuring various successful small businesses. Things are busy! There's even been a project launching for the 2014 Masters Tournament. Hopefully I can share some work soon. 

GOXD.com LAUNCH!

Posted on by Matt Berger

I'm excited to FINALLY launch one of my current projects: the new website for GO! Experience Design. You can find their new digital home at GOXD.com.

As a Creative Director and Copywriter on the site, and was very fortunate to work with many supremely talented folks. A project of this magnitude requires a team of people who have their ish together. Introducing the players:

GO! EXPERIENCE DESIGN TEAM: Keith Seward, Jori Bennet and Rachel Kava (formerly Von Glahn)

DESIGN/DEVELOPMENT TEAM: Sean Metcalf and Deavon Barlow.

http://www.goxd.com

Screen Shot 2013-11-05 at 11.51.06 AM.png

THE DAD CHAIR

Posted on by Matt Berger

Every dad has a “dad chair.” Broken in like an old baseball mitt. Molded perfectly from years of faithful service. As comfy as your favorite sweatshirt.

Yup, a dad chair is the stuff.

My father had one, and, boy was it something. This thing had all the makings of the perfect place to spend a few glorious, relaxing hours.

A pop-up leg rest for his tired feet. Plush corduroy stuffed to the gills. And the best spot in the house — perfectly positioned in front of both the TV and the front door.

But, truth be told, these are just perks — things a salesman spouts off before knocking off another twenty bucks to make a sale. Only one thing can really make a good dad chair — the man who sits in it. Without him, well, it’s just a chair.

Best believe I knew this at an early age. You’d catch me on any given night, crawling into the dad chair just to be next to my Dad. He’d scoot over, just enough for me to nestle between him and the worn-in armrest. I’m telling you, you haven’t lived until you’ve sunk your little body deep into a dad chair with your Dad. You aren’t moving until he moves, and, thankfully, on most nights it was gonna be awhile. I remember it like it was an hour ago — those times when the dad chair became the “Matt and Dad Chair.”

Unfortunately, as time would have it, I outgrew sitting in the chair with Dad. But, just as I used to crawl into his lap, I find new ways to crawl into his life.

“Dad, what’s the noise coming from my engine?”

“Dad, how about some golf?”

“Dad, what do you think about this job offer?”

“Dad, how the heck do I raise my own kids?”

And just like those nights in the dad chair, my Dad is there — always ready to provide the warmth. The love. And the comfort I need.

And, yup, that's the stuff.

Happy Father’s Day, pal. Thanks for always saving me a place in your dad chair.

TWENTY-THREE OUTS FOR JULIO

Posted on by Matt Berger

Just after the twelve o’clock hour, a young man by the name of Julio Teheran took his place atop a raised mound of dirt. The kid from Columbia, with fingers as long as Peachtree, gripped the ball waiting patiently for the first of twenty-seven bad guys to step into the box. 28,000 spectators, most ditching work, were still settling into their seats when Julio released his first pitch.

The umpire declared, “strike one!” Foreshadowing has never been so foreshadowy.

Julio’s arm action was loose. His mid-nineties gas, easy. And for a few hours today, hitting the kid wasn’t just hard. It was impossible.

Up and down the opposing lineup, he made fools of supposed threats—McCutchen and Martin. Jones and Alvarez. The same pitches that dazzled Atlanta fans baffled those wearing yellow and black. And then Brandon Inge rose from the bench and decided to play Pirate, stealing Julio’s ultimate treasure—the no-hit bid.

Legions of Braves fans tried to catch the ball off his bat—from their seats. From their living rooms. Their offices. Their Twitter feeds—but to no avail. It wasn’t meant to be. The ball found green grass instead of brown leather, and out #24 became hit #1.

Four outs shy. Four measly outs. Braves nation hung its collective head.

But now, I raise my glass.

To Julio. The kid from Columbia with fingers as long as Peachtree. Thanks for the ride this afternoon. It was a pleasure to watch you paint.

23 straight outs for a kid only 22 years young.

Hopefully he doesn't wait ‘til he's 28 to get all 27.