Mercedes-Benz Museum – Exhibits & Space
My Role(s): Digital Creative Director / Content Creative / Writer
I spent a very large part of 2014/15 with an unbelievable team — including interactive exhibit developers, designers, architects, fabricators and clients — creating the only Museum-Benz museum located outside of Stuttgart, Germany.
• A digital overlay for the museum. Bluetooth triggers push appropriate content to iPads at the appropriate time. Engagements include: a Mercedes-Benz Patent archive, a Silver Arrow Race Car experience, a Bertha Benz First Roadtrip Tour, the Mercedes-Benz Matchmaker, clay car modeling game, videos and more.
• Spacial and Digital Copy
• 10 Brand Stories
• Exhibit Concepts
Enjoy a small sample of photos from the museum. Or better yet, make the trip to Vance, Alabama — just outside Birmingham — and check out the excellent museum yourself. FYI: I already called dibs on the Gullwing. Sorry.
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Carol Fleming, Lindsay Gaddis, Joel Rausch, Melissa Withorn, Ariel Aurellano, Rachel Kava, Stephanie Reagan
Globacore Interactive Design & Development
Ben Unsworth, Denis Lirette, Jon Bolton, Mandi Matson
(names coming soon)