We sent out 360 ping-pong paddles to the creative community, which included artists, celebrities and creatives at several ad agencies in town. Lil’ Jon, Andre 3000, Jermaine Dupri and Chipper Jones were among the local celebrities asked to participate. Other contributors included: Natas Kapas; Bloo Empire; Totem2; and animators, creators and voice talents at CN’s Adult Swim. Contributors were only told to design their own paddle for the show. Just send us back the art in two weeks. We then rented a space to display the artwork, threw a huge party and held a silent auction for the paddles. All proceeds went to Atlanta’s AFLAC Children’s Cancer Center, for which we raised $5,000. Amazing. Heads hit the pillow easier that night as we made moms, creative directors, clients, CEOs and ourselves proud!